Wavelines is a small local surf, skate, and snow retail boutique located in the suburbs of North County San Diego. This store is a locally infamous, and even connects its community across state lines.
Before.
After.
The general design aesthetic is light and minimalistic. The fonts used were meant to be perceived as friendly, and also beachy. Similarly, a lot of the background shapes used have rounded corners and soft ocean colors. White space is intimidating for someone who loves to use color, but I chose a white background to allow the photography to set the scene. For both the photo collage and the ‘Shop’ photos, the idea here would be for Wavelines to shoot locally. San Diego is such a beautiful place, so let the scenery set the aesthetics of the website.
